◆ Remarks: 【thisisneverthat / thisisneverthat】 A Korean street brand founded in 2010 by five creators, with the concept that "the clothes you initially imagined making don't turn out as planned, but that's ultimately what you were looking for," and that "this" and "that" will under no circumstances connect. One of the leading Korean street brands, expanding in select shops in Seoul, Hong Kong, and Taipei in East Asia. Features a clean street style with a minimalist design. A series of jackets, hats, and bags featuring landscape photographs taken by a photographer who is a design member during his travels, and a lineup that makes use of all-over patterns in a basic format are hot.